It’s about Time: Doing Well by Doing Good

The U.S. Labor Department announced in June that worker productivity recently experienced the sharpest decline in a year. As economists debate a host of conflicting reasons for the productivity drop – an improving economy, an impending recession, shrinking compensation, a downsized and overstretched workforce – there may be a decidedly un-macroeconomic approach to increasing worker output: volunteering and altruism on the job.

A recent study from researchers at the business schools of Harvard, Yale and the University of Pennsylvania found that when you give time, you get time … or at least you believe you do. It’s this perception of having more time, which is key. The new study, “Giving Time Gives You Time,” reports that while volunteering has traditionally been viewed as a burden on a busy employee, spending time doing good for others actually makes people feel less time-constrained and more effective in completing their other tasks and responsibilities.  This research suggests that altruistic activities on the job may make employees feel more effective and capable – critical ingredients for productivity.

Another recent study from the organization Net Impact, Talent Report: What Workers Want in 2012, revealed that 45% of those who “worked directly on a product or service that makes a positive social impact report being very satisfied with their jobs,” compared with 29% whose work did not meet this criteria.  Even more striking, people who worked in positions with a social-impact component were twice as likely to report being satisfied with their jobs as those in more business-focused functions.  And this may have impact far beyond the workers’ happiness quotient.  Research published in the January-February 2012 edition of the Harvard Business Review showed that those workers defined as “thriving” – satisfied, productive and engaged – showed 16% better overall performance, 125% less burnout and were 32% more committed to their organizations.

At Avon, giving back is one of the principles on which the company was founded in 1886.  Today, 126 years later, Associates around the world are enthusiastically involved in everything from the Avon Breast Cancer Crusade to “Green Week” in celebration of Hello Green Tomorrow.  Giving Associates the opportunity to be a change agent for good helps the person as much as it helps the cause.

You could say that volunteering is, in a sense, a way to “be ahead of one’s time.”

Welcome to “Avon’s Calling”

We are happy to launch the first Corporate Responsibility blog for Avon Products, Inc., and we hope it will provide ideas, information and insights that will be interesting, useful and perhaps, on occasion, even a little surprising.

“Avon’s Calling” will offer thoughts about Avon and events in the wider world that touch upon our three mission areas, i.e. our “calling” — empowering women, sustainability and philanthropy – as well as the many facets of Corporate Responsibility that all good corporate citizens must address. Avon is committed to being a global change agent, and whether we are tackling deforestation or domestic violence, our mission is to engage and mobilize and leave the world a better place.

Our plan is to post weekly, with greater frequency for “late breaking news” that just cannot wait. You never know!

The primary bloggers are the two of us, from Avon’s Corporate Responsibility team, but we will invite other contributors from inside Avon and from our many external partners. If blogs existed in 1886, when Avon was founded, our founder, David H. McConnell, would have been an enthusiastic blogger with a lot to share. It was he who determined the company would “meet fully the obligations of corporate citizenship” – 126 years ago!

We encourage comments and discussion, and suggestions for blog posts are welcome. Please send your ideas via email to avoncr@avon.com

You can subscribe to our posts via RSS or email or follow us on Twitter.

So let’s start the journey.

 

Tod Arbogast
Vice President
Sustainability & Corporate Responsibility

 

Susan Arnot Heaney
Executive Director
Corporate Responsibility